the coaches collective

a group of empowered and ambitious sport coaches looking to strengthen their skills, expand their expertise, and cultivate their craft… together.

  • how does it work?

    the coaches collective is a group of ambitious sport coaches from across sport disciplines that come together in an expert-facilitated, supportive space to discuss a wide range of topics that influence the craft of coaching and the experience of the athlete. we discuss themes around emotional intelligence, body image, athlete nutrition, mental performance, eating disorders, business management, training philosophies, and more. specific topics include concepts like fostering shame resilience, working with perfectionism, nutrition pitfalls and barriers, understanding the impact of auto-immune disorders, coaching the anxious athlete, building a vibrant business, cultivating a healthy competitive mindset, trauma-informed coaching, how to have hard conversations, and navigating social media. the coaches collective is leadership development + psychological training + peer support.

  • why does it matter?

    the role of a coach is both complex and critical. athletes rely on their coaches to guide them towards achievement and excellence in their sport, and yet they also look to coaches for much more : emotional support, empathy and understanding, psychological safety, and mentorship. and while not all coaches sign up to deliver on these items, the best coaches in the world carry some knowledge of how to blend coaching for physical performance alongside coaching for mental stability and resiliency. if we have learned anything over the last few decades from the research on sport performance it is that the physical health of the athlete is inextricably linked to the mental health of the athlete. coaches can no longer get away with ‘i didn’t know’ or ‘it’s not my job.’ it is imperative that each coach come to their sport and their athletes equipped with tools to support the whole person, not just the competitor.

  • what will i gain?

    what you take away from the collective is in your hands. we know, however, that learning that occurs in a group setting is exponential in its impact. group cohesion imparts a sense of safety in each individual, increasing one’s willingness to be vulnerable, ask questions, and share observations. it is this safety that allows us to take our insight to the next level, and we feel more reassured using what we’ve learned in our practice - in this case, the coaching arena. in addition to the wisdom, confidence, and knowledge that you will gain, you will also build relationships with peers in the space. strong ones. the coaching arena can be competitive and cutthroat, where coaches feel protective of their craft and possessive of their knowledge. in the coaches collective, we share so the group benefits. we trust to grow cohesion. and we contribute to elevate each other, the work, and sports as a whole.

become a certified C4 coach with the coaches collective

once you've completed the 8-week coaches collective curriculum, covering all lessons, assignments, and a final exam, you'll officially be granted your C4 certification - certified coaches collective coach. being a psychologically informed and competent coach will be an asset to any athlete, as well as institutions or universities that appreciate the importance of mental health skills. a digital badge will be made available for you, and you will have the option to be featured on my website, including your preferred contact information for athlete referrals.

the certified coaches collective coach…

  • masters the art of coaching from a values-driven perspective.

  • nurtures the coach | athlete alliance for enhanced success and positive outcomes.

  • builds trust effectively, recognizing its pivotal role in athlete development.

  • recognizes shame, understands its impact on performance and mental health, and fosters resilience and self-compassion in athletes.

  • utilizes motivational interviewing to assist athletes in navigating ambivalence, facilitating positive change, and advancing towards their goals.

  • supports athletes through injury and recovery with a focus on psychological well-being, promoting confidence in return to sport.

  • identifies signs of grief, depression, eating disorders, and anxiety in athletes, while fostering a healthy relationship with their sport through open communication and vulnerability.

meet your facilitator

dr. lara pence has facilitated therapeutic, educational, and leadership group work throughout the tenure of her twenty-year career. in her private practice, she conducted weekend intensives as a facilitator of brené brown’s shame resiliency work and led consultation groups for parents, adults, and couples on a wide range of topics. she has also led supervisory groups for clinicians looking to expand their knowledge and competency in the field of body image and eating disorders. as a consultant for organizations, she facilitates leadership development groups with c-suite teams and tier one executives, supporting their vulnerability and openness in cultures that often promote fear, triangulation, and solitude. she has taught the skill of facilitation to other clinicians in various roles and has a breadth of knowledge in the art of holding space for those interested in self-improvement and expansion. in the sports arena, dr. pence has worked with a wide-range of athletes expanding across olympic medalists to world champions to nfl players to pga tour members to trail blazers crushing backyard and local competitions.

need an incredible person-centered coach?
take a look at our certified C4 coaches.

FAQs

  • applications for the january 2025 cohort are now open. click here to apply.

  • the january 2025 cohort session will be held over the 2nd weekend in January, from Friday the 10th through Sunday the 12th. Times are as follows: Friday, January 10th - 3pm to 6pm MST. Saturday, January 11th -  9am to 3:30pm MST (with a thirty minute break).  Sunday, January 12th - 9am to 2:30pm MST (with a thirty minute break). 

  • the cost for all 16 sessions of the intensive plus supplemental materials (for coaches & athletes), lifetime access to the all collective community, and group support from dr. pence is $2500. a $500 will be applied if your application is submitted before December 15th. payment plans are available.

  • group dynamics are most successful when all members participate. some may participate more and others less. and that’s okay. remember, one goal of the coaches collective is to connect with your peers and benefit from the relationships in the group. because of this dr. pence will encourage all members to participate at least some.

  • not a problem! the coaches collective is looking for coaches of all kinds and in all disciplines.

  • not really. although this is a supportive group led by a clinical psychologist the intention of the group is not to provide treatment per se but instead create a safe space where coaches can openly discuss topics, themes, and concepts that are pertinent to their work as a coach. think of it more like a coaching development group.

  • the coaches collective is specifically designed for coaches who coach athletes for sport performance. the collective is open to all genders, all sport disciplines, and all coaching volume (even if you just coach one athlete).